Pasta Evangelists is a UK-based company that delivers fresh, handmade pasta and sauces from Italy to homes across the UK. The company sources its ingredients seasonally and sustainably from small farmers and local growers. It offers a weekly changing menu of 10 seasonal dishes from various regions in Italy. It aims to help customers enjoy a high-quality trattoria experience from the comfort of their homes. Pasta Evangelists is committed to becoming a zero-waste business by 2025 and supporting communities in need through various charitable efforts. The company ranked as the #11 hottest startup in the UK in 2023.
Pasta Evangelists approached Yarilabs almost two years ago, seeking a proposal to help them deliver a new subscription engine that would integrate with their existing e-commerce platform. The company was running its e-commerce and subscription business on Shopify and a subscription engine that was vendor locked. They requested a proposal to develop a new subscription engine to solve various challenges they were facing as a business.
Pasta Evangelists faced challenges with their existing ecommerce solution built on Shopify+. Their subscription engine was proprietary, with limiting features that hindered their ability to scale and deploy new features to improve client growth and retention. Additionally, they did not have control over how to customise the user experience for critical components of the subscription engine, resulting in lost customers and difficulty in implementing features that would delight and retain customers.
Pasta Evangelists faced challenges with their existing ecommerce solution built on Shopify+. Their subscription engine was proprietary, with limiting features that hindered their ability to scale and deploy new features to improve client growth and retention. Additionally, they did not have control over how to customise the user experience for critical components of the subscription engine, resulting in lost customers and difficulty in implementing features that would delight and retain customers.
We've built a new subscription engine fully integrated with their existing software. The new engine has a decoupled API that offers a headless solution for VueJs frontends, a react native mobile app and also allows for Shopify data synchronisation.
Our solution allowed them to scale their subscription business and tailor-make the engine to their needs. We improved the user experience of all customer-facing components, allowing customers to manage their subscriptions more efficiently.
Through our work with Pasta Evangelists, we significantly improved the performance and scalability of their ecommerce platform. Our custom solution allowed the company to solve existing limitations, scale its subscription business and customise the engine to its specific needs, resulting in increased growth and retention of customers. A good example of new functionality was the implementation of promotional mechanisms for subscriptions using vouchers with custom logic that allowed marketing to create more targeted and engaging promotions. We also improved the user experience of all customer-facing components, allowing customers to easily manage their subscriptions, which led to increased customer satisfaction and retention.
The initial project implementation was so successful that our team became Pasta Evangelists tech team and continues to provide ongoing consulting and custom software development services for some new exciting and upcoming digital products.
Through our work with Pasta Evangelists, we significantly improved the performance and scalability of their ecommerce platform. Our custom solution allowed the company to solve existing limitations, scale its subscription business and customise the engine to its specific needs, resulting in increased growth and retention of customers. A good example of new functionality was the implementation of promotional mechanisms for subscriptions using vouchers with custom logic that allowed marketing to create more targeted and engaging promotions. We also improved the user experience of all customer-facing components, allowing customers to easily manage their subscriptions, which led to increased customer satisfaction and retention.
The initial project implementation was so successful that our team became Pasta Evangelists tech team and continues to provide ongoing consulting and custom software development services for some new exciting and upcoming digital products.
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