Our client is a premier UK-based women’s wellness brand on a mission to make daily nutrition both effortless and effective. As a leader in the health space, they develop nutritionist-formulated, science-backed blends and supplements. Their range includes high-performance products such as superfood greens, electrolytes, vegan proteins, and targeted formulas designed for hormonal balance, gut health, and mental well-being.
Operating with a sophisticated subscription-first model, the brand empowers thousands of women to build consistent, personalised wellness routines.
Note: Due to a non-disclosure agreement (NDA), the name of the brand remains confidential.
The brand partnered with Yarilabs to completely modernise their subscription commerce experience. While they were already established on Shopify using Skio, the team felt limited by the rigid constraints of their existing provider. They required a more holistic engineering approach that could drive retention, reduce churn, and scale with their ambitious global growth plans.
This transformation centred on a full migration to Yari Flow, our proprietary subscription engine, but extended far into a complete digital overhaul. The scope of the project included a total website redesign, major performance upgrades, and the introduction of advanced, AI-driven retention tools, all aimed at creating a high-performance ecosystem that would give the brand full control over their customer journey.
The brand’s legacy setup was creating significant friction and fundamentally holding back their growth potential. Skio’s rigid feature set prevented the creation of truly personalised subscriber journeys, while the existing Shopify theme had begun to feel dated and no longer reflected the brand’s premium, empowering identity. This aesthetic gap, combined with technical debt and slow site performance, was actively hurting the user experience and suppressing conversion rates.
Operational hurdles were equally pressing. A generic cancellation flow meant the brand was losing subscribers without any intelligent retention mechanisms to intervene. Furthermore, the ‘My Account’ area was purely functional and lacked integrated loyalty programmes, upsell opportunities, or smart promotional tools. Without a structured A/B testing capability, the team found it difficult to pursue the continuous optimisation required to stay ahead in a competitive market.
The brand’s legacy setup was creating significant friction and fundamentally holding back their growth potential. Skio’s rigid feature set prevented the creation of truly personalised subscriber journeys, while the existing Shopify theme had begun to feel dated and no longer reflected the brand’s premium, empowering identity. This aesthetic gap, combined with technical debt and slow site performance, was actively hurting the user experience and suppressing conversion rates.
Operational hurdles were equally pressing. A generic cancellation flow meant the brand was losing subscribers without any intelligent retention mechanisms to intervene. Furthermore, the ‘My Account’ area was purely functional and lacked integrated loyalty programmes, upsell opportunities, or smart promotional tools. Without a structured A/B testing capability, the team found it difficult to pursue the continuous optimisation required to stay ahead in a competitive market.
Yarilabs delivered a flawless, zero-downtime migration from Skio to Yari Flow, our advanced subscription platform built on years of expertise powering brands like Pasta Evangelists and Pact Coffee. This migration ensured complete data integrity and zero disruption for thousands of existing active subscribers.
To turn their technical challenges into competitive advantages, we implemented a suite of bespoke engineering services:
Following the successful launch, the brand moved onto a strategic retainer with Yarilabs. Our team now provides continuous expert support, ensuring the platform evolves alongside the business through constant feature development and data-driven optimisations.
The transformation has delivered an exceptional, measurable impact across the brand’s digital ecosystem. Most notably, the AI-powered cancellation funnel reduced churn by approximately 40%, significantly increasing customer lifetime value and stabilising recurring revenue.
Subscribers now benefit from a ‘My Account’ experience that feels personal and effortless, leading to higher engagement, a reduction in support tickets, and an increase in average order value through integrated upsells. With a faster, more beautiful website and the flexibility provided by Yari Flow, the brand now has full control over its digital roadmap and is perfectly positioned for its next phase of global growth.
With a future-proofed infrastructure and a dedicated technical partner on retainer, the brand is now perfectly positioned for its next phase of global growth.
The transformation has delivered an exceptional, measurable impact across the brand’s digital ecosystem. Most notably, the AI-powered cancellation funnel reduced churn by approximately 40%, significantly increasing customer lifetime value and stabilising recurring revenue.
Subscribers now benefit from a ‘My Account’ experience that feels personal and effortless, leading to higher engagement, a reduction in support tickets, and an increase in average order value through integrated upsells. With a faster, more beautiful website and the flexibility provided by Yari Flow, the brand now has full control over its digital roadmap and is perfectly positioned for its next phase of global growth.
With a future-proofed infrastructure and a dedicated technical partner on retainer, the brand is now perfectly positioned for its next phase of global growth.
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