Raw Wine is the world’s leading platform and community dedicated to natural, organic, biodynamic, and low-intervention wines. It maintains a global compendium of artisan growers and makers, organises internationally acclaimed fairs that bring producers and wine lovers together, and operates a sophisticated custom wine marketplace connecting enthusiasts directly with exceptional producers. Committed to transparency, sustainability, and education around low-intervention winemaking, Raw Wine empowers a passionate global community of producers, growers, importers, and wine lovers.
Raw Wine approached Yari Labs to completely transform their digital presence. Their existing WordPress platform had become slow, unreliable, and increasingly difficult to maintain as the community and business grew. They needed a modern, high-performance custom platform that could support a fully-featured wine marketplace, seamless fairs management, producers and grower profiles, wine-lover onboarding, and a future-proof content publishing system.
The legacy WordPress site presented several critical limitations:
The legacy WordPress site presented several critical limitations:
We designed and built a fully custom, high-performance platform from the ground up, replacing the old WordPress site with a modern, scalable architecture tailored to the unique needs of the natural wine world.
Key deliverables included:
The new platform delivers a world-class user experience while providing Raw Wine’s team with full ownership and the ability to iterate rapidly.
The transformation has been remarkable. The new platform is dramatically faster, more stable, and infinitely more scalable than the previous WordPress site. Marketplace features have streamlined discovery and purchasing, while the fairs management system has simplified event organisation and participation. Onboarding flows have made it easier than ever for producers, growers, and wine lovers to join the community and engage meaningfully.
Performance improvements, intuitive navigation, and powerful new tools have enhanced user satisfaction across every audience segment and laid a solid technical foundation for continued growth. The headless Ghost blog now allows the team to publish rich, engaging content at scale with beautiful design and optimal speed.
We are proud to have partnered with Raw Wine on this ambitious project and continue to support their vision of connecting the global natural wine community through exceptional digital experiences.
The transformation has been remarkable. The new platform is dramatically faster, more stable, and infinitely more scalable than the previous WordPress site. Marketplace features have streamlined discovery and purchasing, while the fairs management system has simplified event organisation and participation. Onboarding flows have made it easier than ever for producers, growers, and wine lovers to join the community and engage meaningfully.
Performance improvements, intuitive navigation, and powerful new tools have enhanced user satisfaction across every audience segment and laid a solid technical foundation for continued growth. The headless Ghost blog now allows the team to publish rich, engaging content at scale with beautiful design and optimal speed.
We are proud to have partnered with Raw Wine on this ambitious project and continue to support their vision of connecting the global natural wine community through exceptional digital experiences.
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